Dignity in Care


The Welsh Ambulance Service's Dementia work is being recognised at an International level

ITN Productions are working with Alzheimer’s Disease International to develop a documentary series called ‘Hope in the Age of Dementia’ which includes several short films, showcasing international stories about Dementia. The films will include best practice from around 14 other countries.

The programme will provide a platform to showcase innovation and action in this field, promoting initiatives across the world. It will engage with government, academia, care providers, charities, pharmaceuticals and specialist organisations who are demonstrating leading work across one or more of the following key themes: Prevention, Diagnosis, Treatment, Management, Education & Research and Public Engagement.

This is an incredible opportunity for the Welsh Ambulance Service to showcase our dementia work and promote the exiting dementia programme we have in Wales. You can view the documentary series here.


Dementia is set to be the 21st century’s biggest healthcare challenge. At the Welsh Ambulance Services NHS Trust, we are working towards improving the experience for people living with dementia who use our services, as well as considering the impact it will have on our workforce.

Our staff are so often in the frontline when it comes to helping people living with dementia.  We want to make sure that they are trained and informed about the condition so that they have a good understanding of how to best support patients, families and carers.

We have developed a Dementia Plan 2017-2020 that highlights the work we will deliver over a 3 year period to improve the services we provide for people living with dementia.  Please click here to view our Plan.  Please contact the PECI team on peci.team@wales.nhs.uk or 01792 311773 if you want to know more about our work or to get involved.

The Welsh Ambulance Services NHS Trust is now recognised as a Dementia Friendly Community by the Alzheimer’s Society which allows us to focus on improving inclusion and quality of life for people with dementia in a number of ways. One of these ways is through the Dementia Friendly Communities recognition process, which enables us to be publicly recognised for our work towards becoming dementia-friendly.

Please read our Dementia Year 1 Report here, which gives an overview of all the work we have done over the first year of our dementia plan.

We have developed ‘A Guide to Communicating with People Living with Dementia’ for our range of staff and volunteers. This is an A5 bilingual leaflet based on what people living with dementia and their carers have told us over the last year. It includes helpful hints and tips on engaging and communicating, including why it’s important to embrace their reality and respond to their feelings and emotions. See English version here and Welsh version here.

People living with dementia tell us that calling 999 can be difficult and stressful, so we have developed an educational leaflet in partnership with people living with dementia.  Click here to see 'What happens when you call 999'.

Click here to view our 'Dementia Voices' video, that includes first hand accounts from people living with dementia about their experiences or expectations of our services.

Dignity in Care

The Welsh Ambulance Services NHS Trust has developed a ‘Dignity in Care Plan’ to improve the quality of care we provide to patients.  We remain committed in ensuring that our patients are at the heart of everything we do, so across the Trust there are ‘Dignity Champions’ from different regions and disciplines working together to improve the patient experience.

The plan reflects our values and behaviours and takes into consideration the most vulnerable people in society, who we come into contact with on a daily basis.  Through this work we aim to uphold the values of dignity and respect for patients, challenge poor care and work to improving those areas that patients feel are important.

To view our Dignity in Care Plan please click here.  To read about our achievements in delivering Dignity in Care throughout 2016/17 please click on here to view our Dignity in Care Brochure.