Being Our Best

We recognise that how our colleagues behave determines both the quality of care we provide and also the culture and wellbeing within the organisation. We also know that it is vital to link these to our vision and purpose.

Our shared, vision, purpose and behaviours were collaboratively developed, with over 900 colleagues being involved, and were finalised in March 2016

Our shared behaviours provide the basis of what we do and how do it. We take every opportunity to support and challenge colleagues to live and breathe these.  

Vision
A leading ambulance service providing the best possible care through a skilled, professional and healthy workforce.

Purpose
To be a caring and responsive ambulance service for people in Wales.

Behaviours
I will be kind, caring and compassionate
I will ask and listen
I will be honest and open with myself and others
I will be my best; together we can be better
I will own my decisions

Through supporting and challenging all of our colleagues to live our shared behaviours, we will continue to improve and provide the best possible patient care and a great place to work and develop.