Privacy Statement

The Welsh Ambulance Service NHS Trust is committed to protecting the privacy of all individuals using this website.

The following statement discloses the privacy practices for http://www.ambulance.wales.nhs.uk  It applies solely to this website.


Information collection and use
By providing us with your details, you are giving your consent that your personal information may be processed for the purposes necessary to conduct and improve our services, and provide you with the appropriate advice. When you voluntarily submit data on this website (this includes submission of feedback forms or questionnaires), the information is recorded to continually evaluate and improve the website.

All information received via the online feedback form will be treated with the strictest confidence.

All requests for information are recorded to continuously evaluate and improve the service.
 

User Tracking
We monitor user activity to develop content provided on the site. Google Analytics (GA) is a free service provided by Google that generates detailed statistics about the visitors to a website.

Information collected includes referring / exit web pages, click patterns, most / least viewed web pages, session duration, number of visitors, browser type, operating system, etc. Information is collected by using cookies. No personal information is collected.


Cookies
A cookie is a piece of data stored on the user’s hard drive while they are visiting a particular website. It contains simple information about the user’s identity but no personal information.

 

Google Analytics
Google will use this information to produce user activity reports for this website.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data previously held.  You may refuse the use of cookies by selecting the appropriate settings on your browser. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Read Google's Full Privacy Policy and Terms of Service for detailed information.

This website has also implemented Google Analytics Demographics and Interest Reporting. This is used to gain an insight into the age, gender and interests of our users to help us make decisions on how to improve the website in the future.

Users can opt out of this reporting by visiting Google Ads Settings. There is also a Google Analytics Opt-out Browser Add-on available to download.


Log files
The Welsh Ambulance Service NHS Trust use records of the pages users have visited on their web site to analyse trends, administer the site and track users’ movements so that we can improve the site. Our records do not contain any personal information about users.

Links
This website contains links to other sites. Please be aware that the Welsh Ambulance Service NHS Trust is not responsible for the privacy practices of other websites. We encourage our users to be aware when they leave our site and to read the privacy statements of other websites.